• Annual August Sale at Furniture City

    THE Annual August Sale of Furniture City, the biggest showroom in Cebu, is ongoing until Sept. 3. Up to 50 percent off on selected items is offered from the showroom’s

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  • Cebu Parklane Hotel revives ‘Sangka Sa Kaha’

    FURTHER strengthening the Hotel’s brand, Cebu Parklane International Hotel has revived “Sangka sa Kaha.” Now on its sixth leg, Sangka sa Kaha is a cookout event wherein traditional dishes of

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  • Forever 21 releases new collections

      SHINING a spotlight on a diverse set of global influencers from the world of music, fashion, film, Forever 21 launches their Pre-Fall #WeAreForever Collection for 2017. Cebuanos will be

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  • Julie’s gets “Best of Cebu” seal

    JULIE’S Bakeshop was recognized as SunStar’s Best of Cebu 2016: Best Bakery Chain last May 19. “We are honored to be recognized as one of the best bakery chains in

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    AS tourism undeniably contributes to the economy of any country, the Seoul Metropolitan Government reached out to select tourism counterparts in nine Southeast Asian countries: the Philippines, Japan, Taiwan, Hong

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  • Gulf oil launches BAJAJ DTS-I

    GULF Oil Philippines launched the Bajaj DTS-i oil last May 26 at the Makati Shangri-La. Senior officials from Bajaj Auto Limited, Kawasaki Motors Corp. and Gulf Oil were present during

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  • Bubble Tea gets new look

    IN celebration of its five years of operation in Cebu, Bubble Tea Station (BTS) has launched a new look that reflects its evolution from being a humble kiosk back in

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  • Japanese hotel chain now in Mandaue City

    12 ONE of the biggest hotel chains in Japan is now in Cebu. Promising cleanliness and reliability at a reasonable rate, the Japanese-style business hotel at J Centre Mall is

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  • Cebuanos join Namaste Run 2017

    MORE than a hundred participants started their Saturday early at The Terraces of Ayala Center Cebu to join Namaste Run last May 13, a free community workout organized by GoWell,

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  • Shopwise offers Italian dinnerware collection

    ONGOING until May 31, one may shop and collect stamps to own a Bugatti Gioia to get discounts of up to 75 percent. Every P800 worth of purchase is equivalent to one

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  • Wanted: Wrangler True Wanderer 2017

    WRANGLER is continuing its search for bold and passionate adventurers who step out of their comfort zone to satisfy and share their love for travelling with stories that showcase the beauty

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  • ‘Hoppy Easter’ at the Blu

    ON Easter, feast after the fast at Feria. One may indulge in prime meat cuts such as US prime rib, pork crown barbecue, wine-braised lamb shank and lechon on the

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  • Where to eat at SM

      LAMUJIN. Lamujin opens its first store in the country at SM Seaside City Cebu. Lamujin is at the Sky Park and its specialty includes  the Australian rack of lamb

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  • Danao conducts drug awareness

    DANAO City concluded recently the first Drug Awareness Youth Leadership Summit 2017 (DAYLS) to 84 youth-participants from the 42 barangays of the city at Danasan Eco-Adventure Park, Danasan, Danao City.

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  • Ikebana in Manila

    Ikebana International Manila Chapter 108 celebrates its golden anniversary with a floral exhibition by members on March 11 and 12 , 2017 at the Ayala Activity Center, Palm Drive Ayala

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  • The Adventure of Tracking

    Hannah V. Obal/ Writer WHEN you are looking for a good and reliable vehicle tracker, there is no need to look further than Tramigo and its tracking devices. Tramigo recently

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  • Smart’s LTE, 3G up in Metro Cebu

    THE nationwide network modernization program of Smart Communications, Inc. (Smart), the mobile unit of PLDT, Inc., is in full swing and recent field tests in Metro Cebu are showing impressive

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  • Marco Polo Plaza Cebu’s Love Letter Winner

    IN THIS age of 145-character statements and instant messaging, Marco Polo Plaza is pleased that the art of writing Love Letters is still alive and well. As part of the

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  • M. Lhuillier float adjudged best at Pamunilawen Festival

    THE M. Lhuillier float, depicting the unique culture of the Ilocano people, garnered the top spot in the float competition at the recently-concluded Pamulinawen Festival in Laoag City, Ilocos Norte.

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The Abaca Group’s Second Branch of Red Lizard Opens in Ayala Center Cebu

SINCE fast-casual Mexican concept Red Lizard Taqueria opened earlier this year in Filinvest Cyberzone, it has been the talk of the town. With the restaurant’s clever interiors and a carefully prepared menu of tacos, taquitos, burritos, nachos and quesadillas – Red Lizard and all his adversarios are taking on Ayala Center Cebu. Fresh and fast – Red Lizard is definitely a tasty addition to the food choices at the mall. Read more

Filipinos do multiple online searches before purchase

Prices, reviews among most sought information in Google’s consumer report

Filipino consumers make an average of six to seven searches online while considering two to three brands before making a purchase. This is one of the key findings in the Path to Purchase report recently released by Google and Kantar TNS. Filipino shoppers research online for everything from baby care products to groceries, and also when making big decisions like applying for credit cards or loans.

The study said about 49% of the pre-purchase searches for baby care are about prices while 48% are about user reviews. Among grocery shoppers, 46% seek reviews while 45% compare prices.

Consumers applying for credit cards or loans do seven searches on average. Based on the findings, 49% of the searches are for the provider’s website, 48% are about promotions and rewards, and 48% are on the card’s availability and features.

Research on smartphone more convenient

Filipino consumers rely on their smartphones to do research anytime, wherever they are. Though desktop remains the most used device for online research, consumers research on their smartphones while performing other tasks. More than 50 % of grocery shoppers and baby care product buyers did smartphone searches while watching television. Sixty-one percent of consumers applying for credit cards or loans used smartphones while waiting.

Search is an opportunity for brand discovery

Though consumers tend to pick the product they intended to use, brands still have the opportunity to be discovered in online searches. Every search gives brands the opportunity to engage consumers and influence their choice. Four in 10 brand discoveries by baby care product buyers come from online sources and over a quarter of discoveries by grocery shoppers result from online research. Those applying for credit cards or personal loans make half of their discoveries from online sources.

Search drives consumers to action


Aside from guiding consumer choices, search also helps consumers act. Twenty-three percent of grocery buyers looked in-store for a brand after a search, while 36% of baby care product buyers compared choices and looked in stores for a brand. Thirty-seven percent of consumers applying for credit cards or loans compared choices and researched on providers after a search. 

Why videos matter

The report added that consumers perceive brands more positively after viewing online videos, particularly brand content. Among the different sources of online video, YouTube is the most widely used. Consumers, however, also watch videos posted on social media. The study also revealed that consumers used a search engine to look up the brand or product after watching their videos.

Filipino consumers still prefer to shop offline

Despite the popularity of smartphones and online research, 90% of grocery shoppers and baby care product buyers still prefer to shop offline. This is because of the need to physically interact with the products. Seventy-three percent of consumers applying for credit cards or loans sign up offline because they think this method is more reliable and comfortable.

Google Philippines marketing head Gabby Roxas said, “This study proves that Filipinos are now more aware of the power of search as they actively look up resources online to help them make purchasing decisions. We hope that brands will use the insights in the study to create more meaningful connections with their consumers in their online purchase journey.”(PR)

The Eternal Rose in Kalidades

IT is quite usual to find a gift for a loved one that might last for a long period of time, but not a flower, a true organic flower at that. However, Kalidades – a specialty gift shop at SM Seaside City Cebu – offers a flower that could be an exemption to that general observation.

The Eternal Rose, sold at Kalidades is a real preserved rose that could defy a rose’s natural lifespan before it withers. It does not require watering or any means of maintenance and special care. This allows the holder to be amazed day after day in a long period of time. More so, if the flower set is not watered nor exposed to direct sunlight and dust, it could even last more than a year.

This gift of classic elegance and of rare value is a perfect way to express long-term commitment, infinite care, and lifetime gratitude to someone who deserves to be called special.

Eternal Rose is packaged differently depending on the flower’s sizes. It also comes in different colors like baby pink, lavender, light green, peach, rainbow palette, and many more.

Celebrate a special day and get your Eternal Rose collection at Kalidades, which also offers other gift items perfect for any special occasion. Visit Kalidades in SM Seaside City Cebu.


Scribe in SM

THIS coming August will be the National Language Month as a celebration of the vibrant and diverse Filipino Language. Tell one’s story, write what’s on one’s mind, and dedicate a poem to the loved ones. All in Filipino. To complement one’s creative writing adventure, Scribe Writing Essentials in SM City Cebu offers the best tools from colorful pens, sophisticatedly designed note pads, to scented papers at seasonally discounted prices. Visit its store at 2nd level of The Northwing in SM City Cebu.


Forever 21 releases new collections


SHINING a spotlight on a diverse set of global influencers from the world of music, fashion, film, Forever 21 launches their Pre-Fall #WeAreForever Collection for 2017. Cebuanos will be given the chance to explore this trend that reflects individual styles from street, rocker, to romantic in the Forever 21 store located at Northwing of SM City Cebu starting July 27.

Forever 21 presents the #WeAreForever Collection as a campaign and a celebration of individuality and inclusivity around the globe. It embodies the brand identity of Forever 21’s newest collection that showcased urban, daring, and modern styles.

Being one of the most recognized and largest independent fashion retailers in the world, Forever 21 takes pride in this campaign as it shows how fashion is a vehicle for self-expression.

A wide array of influencers like R&B singer Khaild, hip-hop artist Leaf, and plus-size model Naomi Shimada became part of the campaign and they represent Forever 21’s diverse customer base.

Julie’s gets “Best of Cebu” seal

JULIE’S Bakeshop was recognized as SunStar’s Best of Cebu 2016: Best Bakery Chain last May 19. “We are honored to be recognized as one of the best bakery chains in the city,” said Raymond Fernandez, franchise business development manager. “Aside from having more than 400 branches in the Philippines, we also have a branch in Edmonton, Canada.” Photo shows from left, SunStar Cebu marketing head Bayani Garcia, Tita Julie and Fernandez.

GMCAC, Uber partnership

TRAVELING to and from the airport will now be made easier as Uber Systems Inc. and GMR-Megawide Cebu Airport Corp. (GMCAC), the operator of the Mactan-Cebu International Airport, announced their new partnership last June 2.
Uber made its foray in Cebu in 2015. Since then, the transportation service platform has received good reception from locals and a high booking rate at the airport.
With this partnership, passengers heading to or departing from Cebu City can book a ride with ease through the Uber app. Read more

Bosch power tools outlast demands

RD Pawnshop Inc., a growing pawning and financial services provider, recently signed a partnership with Globe Business, the enterprise information and communications (ICT) technology arm of Globe Telecom, for the use of over 180 G Suite licenses that will boost work productivity and collaboration among its employees. This partnership also maintains RD Pawnshop’s subscription to Globe Business’ connectivity and mobile telephone solutions. Read more

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