THE Annual August Sale of Furniture City, the biggest showroom in Cebu, is ongoing until Sept. 3. Up to 50 percent off on selected items is offered from the showroom’s more than 25 exhibitors of outdoor and indoor furniture and accessories. The Furniture City has two branches: one on Hernan Cortes St. across Mandaue Foam and another in Canduman, Mandaue City near Savemore.
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THE M. Lhuillier float, depicting the unique culture of the Ilocano people, garnered the top spot in the float competition at the recently-concluded Pamulinawen Festival in Laoag City, Ilocos Norte.
SM Global Pinoy cardholders will enjoy 15 percent discount on shipment across 220 countries and territories when they present their SM Global Pinoy card to DHL Express. DHL Express transports urgent documents and goods reliably and on time. It operates the most comprehensive global express network. Aside from SM Global Pinoy cardholders, SM Advantage, SM Prestige, BDO Rewards and E-Plus cardholders can also shop, dine and earn rewards at over 500 participating stores across all SM malls nationwide. This is part of the SM Supermalls “Follow the Yellow Dot” show-card privilege program for the existing 12 million SM loyalty cardholders who could enjoy exclusive discounts and freebies.
FURTHER strengthening the Hotel’s brand, Cebu Parklane International Hotel has revived “Sangka sa Kaha.” Now on its sixth leg, Sangka sa Kaha is a cookout event wherein traditional dishes of municipalities in Cebu are featured. The winning dish of the event will then be part of the menu of the hotel’s Kan-anan Restaurant located on the fourth floor. Staged at the Sibonga Heritage Park this year, Sibonga’s most treasured heirloom dish, adubaw nga nokus, was put to spotlight with Rolando dela Vega’s version emerging victorious among five other groups. Sangka sa Kaha has produced authentic Cebuano dishes on its menu such as humba sa Ronda, torta de Argao, takyong from Borbon, podrida from Oslob and Bisayang manok from Dumanjug.
THE Covenant Car Company Inc. introduces a new expressive take on Chevrolet’s global urban SUV—the new Chevrolet Trax.
The new Chevrolet Trax builds on the high quality performance of its predecessor, with a focus on improving customer appeal through refinement, exceptional fit and finish and the use of premium materials throughout the vehicle’s interior.
With its contemporary design elements, including an all-new front-end appearance and a fresh premium interior, complemented by a suite of active safety features and an upgraded infotainment system, the new Chevrolet Trax is set to step up one’s everyday drive.
The new vehicle comes in two variants: LS AT and LT AT.
OF THE CHEVY TRAX
Dynamic drive with turbo-charged performance
Enhanced connectivity and new active safety features
Superb comfort and convenience
SUN Life Grepa Financial Inc. recently achieved a milestone of serving a million clients, consisting of both individual and group life policy holders and beneficiaries. The said milestone was achieved in February and the number continues to increase.
“This tells us that we are making progress in helping to change more Filipino lives,” said Sun Life Grepa president Richard Lim.
The company also strengthened its organizational capabilities, resulting in high levels of employee engagement anchored on service excellence, continuous learning and client commitment.
“We continue on our mission to educate Filipinos on achieving financial freedom and preparing for a brighter, more prosperous future by offering client-focused financial solutions,” added Lim.
IN line with its Filipino Food Fest, Waterfront Cebu City Hotel and Casino hosted a cooking demonstration with chefs Laudico Guevarra, known professionally as Chef Lau, and Jackie Laudico last Aug. 7. Read more
SINCE fast-casual Mexican concept Red Lizard Taqueria opened earlier this year in Filinvest Cyberzone, it has been the talk of the town. With the restaurant’s clever interiors and a carefully prepared menu of tacos, taquitos, burritos, nachos and quesadillas – Red Lizard and all his adversarios are taking on Ayala Center Cebu. Fresh and fast – Red Lizard is definitely a tasty addition to the food choices at the mall. Read more
Prices, reviews among most sought information in Google’s consumer report
Filipino consumers make an average of six to seven searches online while considering two to three brands before making a purchase. This is one of the key findings in the Path to Purchase report recently released by Google and Kantar TNS. Filipino shoppers research online for everything from baby care products to groceries, and also when making big decisions like applying for credit cards or loans.
The study said about 49% of the pre-purchase searches for baby care are about prices while 48% are about user reviews. Among grocery shoppers, 46% seek reviews while 45% compare prices.
Consumers applying for credit cards or loans do seven searches on average. Based on the findings, 49% of the searches are for the provider’s website, 48% are about promotions and rewards, and 48% are on the card’s availability and features.
Research on smartphone more convenient
Filipino consumers rely on their smartphones to do research anytime, wherever they are. Though desktop remains the most used device for online research, consumers research on their smartphones while performing other tasks. More than 50 % of grocery shoppers and baby care product buyers did smartphone searches while watching television. Sixty-one percent of consumers applying for credit cards or loans used smartphones while waiting.
Search is an opportunity for brand discovery
Though consumers tend to pick the product they intended to use, brands still have the opportunity to be discovered in online searches. Every search gives brands the opportunity to engage consumers and influence their choice. Four in 10 brand discoveries by baby care product buyers come from online sources and over a quarter of discoveries by grocery shoppers result from online research. Those applying for credit cards or personal loans make half of their discoveries from online sources.
Search drives consumers to action
Aside from guiding consumer choices, search also helps consumers act. Twenty-three percent of grocery buyers looked in-store for a brand after a search, while 36% of baby care product buyers compared choices and looked in stores for a brand. Thirty-seven percent of consumers applying for credit cards or loans compared choices and researched on providers after a search.
Why videos matter
The report added that consumers perceive brands more positively after viewing online videos, particularly brand content. Among the different sources of online video, YouTube is the most widely used. Consumers, however, also watch videos posted on social media. The study also revealed that consumers used a search engine to look up the brand or product after watching their videos.
Filipino consumers still prefer to shop offline
Despite the popularity of smartphones and online research, 90% of grocery shoppers and baby care product buyers still prefer to shop offline. This is because of the need to physically interact with the products. Seventy-three percent of consumers applying for credit cards or loans sign up offline because they think this method is more reliable and comfortable.
Google Philippines marketing head Gabby Roxas said, “This study proves that Filipinos are now more aware of the power of search as they actively look up resources online to help them make purchasing decisions. We hope that brands will use the insights in the study to create more meaningful connections with their consumers in their online purchase journey.”(PR)
NOW officially launched at SM Seaside City Cebu, Perfect Secret pampers beauty enthusiasts of Cebu with an exclusive treat. All Delia cosmetic products and W7 brushes are offered 50% off. Read more
IT is quite usual to find a gift for a loved one that might last for a long period of time, but not a flower, a true organic flower at that. However, Kalidades – a specialty gift shop at SM Seaside City Cebu – offers a flower that could be an exemption to that general observation.
The Eternal Rose, sold at Kalidades is a real preserved rose that could defy a rose’s natural lifespan before it withers. It does not require watering or any means of maintenance and special care. This allows the holder to be amazed day after day in a long period of time. More so, if the flower set is not watered nor exposed to direct sunlight and dust, it could even last more than a year.
This gift of classic elegance and of rare value is a perfect way to express long-term commitment, infinite care, and lifetime gratitude to someone who deserves to be called special.
Eternal Rose is packaged differently depending on the flower’s sizes. It also comes in different colors like baby pink, lavender, light green, peach, rainbow palette, and many more.
Celebrate a special day and get your Eternal Rose collection at Kalidades, which also offers other gift items perfect for any special occasion. Visit Kalidades in SM Seaside City Cebu.