• Annual August Sale at Furniture City

    THE Annual August Sale of Furniture City, the biggest showroom in Cebu, is ongoing until Sept. 3. Up to 50 percent off on selected items is offered from the showroom’s

    Read more »
  • Cebu Parklane Hotel revives ‘Sangka Sa Kaha’

    FURTHER strengthening the Hotel’s brand, Cebu Parklane International Hotel has revived “Sangka sa Kaha.” Now on its sixth leg, Sangka sa Kaha is a cookout event wherein traditional dishes of

    Read more »
  • Forever 21 releases new collections

      SHINING a spotlight on a diverse set of global influencers from the world of music, fashion, film, Forever 21 launches their Pre-Fall #WeAreForever Collection for 2017. Cebuanos will be

    Read more »
  • Julie’s gets “Best of Cebu” seal

    JULIE’S Bakeshop was recognized as SunStar’s Best of Cebu 2016: Best Bakery Chain last May 19. “We are honored to be recognized as one of the best bakery chains in

    Read more »

    AS tourism undeniably contributes to the economy of any country, the Seoul Metropolitan Government reached out to select tourism counterparts in nine Southeast Asian countries: the Philippines, Japan, Taiwan, Hong

    Read more »
  • Gulf oil launches BAJAJ DTS-I

    GULF Oil Philippines launched the Bajaj DTS-i oil last May 26 at the Makati Shangri-La. Senior officials from Bajaj Auto Limited, Kawasaki Motors Corp. and Gulf Oil were present during

    Read more »
  • Bubble Tea gets new look

    IN celebration of its five years of operation in Cebu, Bubble Tea Station (BTS) has launched a new look that reflects its evolution from being a humble kiosk back in

    Read more »
  • Japanese hotel chain now in Mandaue City

    12 ONE of the biggest hotel chains in Japan is now in Cebu. Promising cleanliness and reliability at a reasonable rate, the Japanese-style business hotel at J Centre Mall is

    Read more »
  • Cebuanos join Namaste Run 2017

    MORE than a hundred participants started their Saturday early at The Terraces of Ayala Center Cebu to join Namaste Run last May 13, a free community workout organized by GoWell,

    Read more »
  • Shopwise offers Italian dinnerware collection

    ONGOING until May 31, one may shop and collect stamps to own a Bugatti Gioia to get discounts of up to 75 percent. Every P800 worth of purchase is equivalent to one

    Read more »
  • Wanted: Wrangler True Wanderer 2017

    WRANGLER is continuing its search for bold and passionate adventurers who step out of their comfort zone to satisfy and share their love for travelling with stories that showcase the beauty

    Read more »
  • ‘Hoppy Easter’ at the Blu

    ON Easter, feast after the fast at Feria. One may indulge in prime meat cuts such as US prime rib, pork crown barbecue, wine-braised lamb shank and lechon on the

    Read more »
  • Where to eat at SM

      LAMUJIN. Lamujin opens its first store in the country at SM Seaside City Cebu. Lamujin is at the Sky Park and its specialty includes  the Australian rack of lamb

    Read more »
  • Danao conducts drug awareness

    DANAO City concluded recently the first Drug Awareness Youth Leadership Summit 2017 (DAYLS) to 84 youth-participants from the 42 barangays of the city at Danasan Eco-Adventure Park, Danasan, Danao City.

    Read more »
  • Ikebana in Manila

    Ikebana International Manila Chapter 108 celebrates its golden anniversary with a floral exhibition by members on March 11 and 12 , 2017 at the Ayala Activity Center, Palm Drive Ayala

    Read more »
  • The Adventure of Tracking

    Hannah V. Obal/ Writer WHEN you are looking for a good and reliable vehicle tracker, there is no need to look further than Tramigo and its tracking devices. Tramigo recently

    Read more »
  • Smart’s LTE, 3G up in Metro Cebu

    THE nationwide network modernization program of Smart Communications, Inc. (Smart), the mobile unit of PLDT, Inc., is in full swing and recent field tests in Metro Cebu are showing impressive

    Read more »
  • Marco Polo Plaza Cebu’s Love Letter Winner

    IN THIS age of 145-character statements and instant messaging, Marco Polo Plaza is pleased that the art of writing Love Letters is still alive and well. As part of the

    Read more »
  • M. Lhuillier float adjudged best at Pamunilawen Festival

    THE M. Lhuillier float, depicting the unique culture of the Ilocano people, garnered the top spot in the float competition at the recently-concluded Pamulinawen Festival in Laoag City, Ilocos Norte.

    Read more »

GOOGLEGRAM – connecting shoppers and retailers online

Hunting for the perfect gift can take time, so Google is helping streamline the process for Philippine shoppers. Today, Google rolled out Shopping Ads in the Philippines — an image-based ads that help shoppers find the products they’re searching for and quickly connect with the merchants who sell those products. You’ll see them alongside your Google Search results.

So if you’re searching for lunch-boxes, shoes, or backpacks, you can find exactly the one you’re looking for — and easily connect with a retailer who sells it.

Retailers, reach people when they want to buy what you sell

Businesses can use Google Shopping campaigns to promote the products they’re selling, boost traffic to their website or local store, and find better qualified leads by putting product images, price, and business name in front of people searching on Google. Like search ads, merchants only pay when people click through to their website. Instead of targeting based on keywords, however, these ads are targeted based on the product data provided. Learn more here.

Whatever you’re looking for to buy, shopping ads can help you find it.(PR)






Long weekends at Harolds

One could enjoy positive weekend vibes this weekend and from Aug. 26 to 28 at just P3,388 per night. One may enjoy a Deluxe Room accommodation, buffet breakfast for two, a complimentary dinner buffet for two at the HCafé and complimentary two glasses of Harolds’ August cocktail, Piña Turner, at the Highlights Roofdeck.

Annual August Sale at Furniture City

THE Annual August Sale of Furniture City, the biggest showroom in Cebu, is ongoing until Sept. 3. Up to 50 percent off on selected items is offered from the showroom’s more than 25 exhibitors of outdoor and indoor furniture and accessories. The Furniture City has two branches: one on Hernan Cortes St. across Mandaue Foam and another in Canduman, Mandaue City near Savemore.

SM Global Pinoy, DHL give discounts for shipment

SM Global Pinoy cardholders will enjoy 15 percent discount on shipment across 220 countries and territories when they present their SM Global Pinoy card to DHL Express. DHL Express transports urgent documents and goods reliably and on time. It operates the most comprehensive global express network. Aside from SM Global Pinoy cardholders, SM Advantage, SM Prestige, BDO Rewards and E-Plus cardholders can also shop, dine and earn rewards at over 500 participating stores across all SM malls nationwide. This is part of the SM Supermalls “Follow the Yellow Dot” show-card privilege program for the existing 12 million SM loyalty cardholders who could enjoy exclusive discounts and freebies.

Cebu Parklane Hotel revives ‘Sangka Sa Kaha’

FURTHER strengthening the Hotel’s brand, Cebu Parklane International Hotel has revived “Sangka sa Kaha.” Now on its sixth leg, Sangka sa Kaha is a cookout event wherein traditional dishes of municipalities in Cebu are featured. The winning dish of the event will then be part of the menu of the hotel’s Kan-anan Restaurant located on the fourth floor. Staged at the Sibonga Heritage Park this year, Sibonga’s most treasured heirloom dish, adubaw nga nokus, was put to spotlight with Rolando dela Vega’s version emerging victorious among five other groups. Sangka sa Kaha has produced authentic Cebuano dishes on its menu such as humba sa Ronda, torta de Argao, takyong from Borbon, podrida from Oslob and Bisayang manok from Dumanjug.

New Chevy Trax amps up daily drive

THE Covenant Car Company Inc. introduces a new expressive take on Chevrolet’s global urban SUV—the new Chevrolet Trax.
The new Chevrolet Trax builds on the high quality performance of its predecessor, with a focus on improving customer appeal through refinement, exceptional fit and finish and the use of premium materials throughout the vehicle’s interior.
With its contemporary design elements, including an all-new front-end appearance and a fresh premium interior, complemented by a suite of active safety features and an upgraded infotainment system, the new Chevrolet Trax is set to step up one’s everyday drive.
The new vehicle comes in two variants: LS AT and LT AT.



Dynamic drive with turbo-charged performance

Contemporary design

Premium interior

Enhanced connectivity and new active safety features

Superb comfort and convenience

complete care

Sun Life Grepa gets 1M clients

SUN Life Grepa Financial Inc. recently achieved a milestone of serving a million clients, consisting of both individual and group life policy holders and beneficiaries. The said milestone was achieved in February and the number continues to increase. 

“This tells us that we are making progress in helping to change more Filipino lives,” said Sun Life Grepa president Richard Lim.
The company also strengthened its organizational capabilities, resulting in high levels of employee engagement anchored on service excellence, continuous learning and client commitment.
“We continue on our mission to educate Filipinos on achieving financial freedom and preparing for a brighter, more prosperous future by offering client-focused financial solutions,” added Lim.

The Abaca Group’s Second Branch of Red Lizard Opens in Ayala Center Cebu

SINCE fast-casual Mexican concept Red Lizard Taqueria opened earlier this year in Filinvest Cyberzone, it has been the talk of the town. With the restaurant’s clever interiors and a carefully prepared menu of tacos, taquitos, burritos, nachos and quesadillas – Red Lizard and all his adversarios are taking on Ayala Center Cebu. Fresh and fast – Red Lizard is definitely a tasty addition to the food choices at the mall. Read more

Filipinos do multiple online searches before purchase

Prices, reviews among most sought information in Google’s consumer report

Filipino consumers make an average of six to seven searches online while considering two to three brands before making a purchase. This is one of the key findings in the Path to Purchase report recently released by Google and Kantar TNS. Filipino shoppers research online for everything from baby care products to groceries, and also when making big decisions like applying for credit cards or loans.

The study said about 49% of the pre-purchase searches for baby care are about prices while 48% are about user reviews. Among grocery shoppers, 46% seek reviews while 45% compare prices.

Consumers applying for credit cards or loans do seven searches on average. Based on the findings, 49% of the searches are for the provider’s website, 48% are about promotions and rewards, and 48% are on the card’s availability and features.

Research on smartphone more convenient

Filipino consumers rely on their smartphones to do research anytime, wherever they are. Though desktop remains the most used device for online research, consumers research on their smartphones while performing other tasks. More than 50 % of grocery shoppers and baby care product buyers did smartphone searches while watching television. Sixty-one percent of consumers applying for credit cards or loans used smartphones while waiting.

Search is an opportunity for brand discovery

Though consumers tend to pick the product they intended to use, brands still have the opportunity to be discovered in online searches. Every search gives brands the opportunity to engage consumers and influence their choice. Four in 10 brand discoveries by baby care product buyers come from online sources and over a quarter of discoveries by grocery shoppers result from online research. Those applying for credit cards or personal loans make half of their discoveries from online sources.

Search drives consumers to action


Aside from guiding consumer choices, search also helps consumers act. Twenty-three percent of grocery buyers looked in-store for a brand after a search, while 36% of baby care product buyers compared choices and looked in stores for a brand. Thirty-seven percent of consumers applying for credit cards or loans compared choices and researched on providers after a search. 

Why videos matter

The report added that consumers perceive brands more positively after viewing online videos, particularly brand content. Among the different sources of online video, YouTube is the most widely used. Consumers, however, also watch videos posted on social media. The study also revealed that consumers used a search engine to look up the brand or product after watching their videos.

Filipino consumers still prefer to shop offline

Despite the popularity of smartphones and online research, 90% of grocery shoppers and baby care product buyers still prefer to shop offline. This is because of the need to physically interact with the products. Seventy-three percent of consumers applying for credit cards or loans sign up offline because they think this method is more reliable and comfortable.

Google Philippines marketing head Gabby Roxas said, “This study proves that Filipinos are now more aware of the power of search as they actively look up resources online to help them make purchasing decisions. We hope that brands will use the insights in the study to create more meaningful connections with their consumers in their online purchase journey.”(PR)

1 2 3 4 5 153