Filipinos do multiple online searches before purchase

Prices, reviews among most sought information in Google’s consumer report

Filipino consumers make an average of six to seven searches online while considering two to three brands before making a purchase. This is one of the key findings in the Path to Purchase report recently released by Google and Kantar TNS. Filipino shoppers research online for everything from baby care products to groceries, and also when making big decisions like applying for credit cards or loans.

The study said about 49% of the pre-purchase searches for baby care are about prices while 48% are about user reviews. Among grocery shoppers, 46% seek reviews while 45% compare prices.

Consumers applying for credit cards or loans do seven searches on average. Based on the findings, 49% of the searches are for the provider’s website, 48% are about promotions and rewards, and 48% are on the card’s availability and features.

Research on smartphone more convenient

Filipino consumers rely on their smartphones to do research anytime, wherever they are. Though desktop remains the most used device for online research, consumers research on their smartphones while performing other tasks. More than 50 % of grocery shoppers and baby care product buyers did smartphone searches while watching television. Sixty-one percent of consumers applying for credit cards or loans used smartphones while waiting.

Search is an opportunity for brand discovery

Though consumers tend to pick the product they intended to use, brands still have the opportunity to be discovered in online searches. Every search gives brands the opportunity to engage consumers and influence their choice. Four in 10 brand discoveries by baby care product buyers come from online sources and over a quarter of discoveries by grocery shoppers result from online research. Those applying for credit cards or personal loans make half of their discoveries from online sources.

Search drives consumers to action

 

Aside from guiding consumer choices, search also helps consumers act. Twenty-three percent of grocery buyers looked in-store for a brand after a search, while 36% of baby care product buyers compared choices and looked in stores for a brand. Thirty-seven percent of consumers applying for credit cards or loans compared choices and researched on providers after a search. 

Why videos matter

The report added that consumers perceive brands more positively after viewing online videos, particularly brand content. Among the different sources of online video, YouTube is the most widely used. Consumers, however, also watch videos posted on social media. The study also revealed that consumers used a search engine to look up the brand or product after watching their videos.

Filipino consumers still prefer to shop offline

Despite the popularity of smartphones and online research, 90% of grocery shoppers and baby care product buyers still prefer to shop offline. This is because of the need to physically interact with the products. Seventy-three percent of consumers applying for credit cards or loans sign up offline because they think this method is more reliable and comfortable.

Google Philippines marketing head Gabby Roxas said, “This study proves that Filipinos are now more aware of the power of search as they actively look up resources online to help them make purchasing decisions. We hope that brands will use the insights in the study to create more meaningful connections with their consumers in their online purchase journey.”(PR)

PMAXGlobal in Cebu

The branch at Robinsons Galleria is also the first one in the country

AS the first step of its global expansion plan, healthcare business process outsourcing (BPO) firm PMAXGlobal opened its first branch in the Philippines at Robinsons Galleria Cebu last May 31.
The Arizona-based company has been in the industry for over 45 years and has established a reputation for delivering unbeatable service to medical practitioners and providers in various parts of the world, specifically the United States and Canada. Read more

RAKSO, SEOUL MET PARTNER UP

AS tourism undeniably contributes to the economy of any country, the Seoul Metropolitan Government reached out to select tourism counterparts in nine Southeast Asian countries: the Philippines, Japan, Taiwan, Hong Kong, Thailand, Indonesia, Malaysia, Singapore and Vietnam. In the Philippines, Rakso Travel was chosen as its sole counterpart travel agency in the country, bolstering cooperation to improve information sharing toward development of two-way tourism between the Philippines and South Korea. This milestone project coincides with the grand opening of Seoullo 7017, a historical overpass, which is now a tourist attraction.

FWD continues growth

FWD continues to be one of the Philippines’ fastest growing insurers. The company’s total assets grew by 67 percent to P6.14 billion and total investments more than doubled to P5.09 billion compared with the previous year. FWD’s new business APE (Annual Premium Equivalent) grew by an impressive 53 percent over the prior year, increasing its individual life customer base to more than 20,000 at the end of 2016. With the launch of the e-commerce and corporate care channels late last year, FWD is now a true multi-channel business, consistent with its goal of reaching and servicing Filipino customers with innovative and relevant insurance solutions through the channel most convenient to them. “Whilst the first quarter of 2017 has continued with strong momentum for FWD, our mission remains the same: to be a challenger brand, drive innovation, and change the way Filipinos feel about insurance,” said FWD Philippines president Peter Grimes said.

Museum opens door to guests for a day

THE Sugbo Chinese Heritage Museum Foundation Inc. invited guests to get a sneak preview of the Gotiaoco Building and its ongoing restoration during the Gabii sa Kabilin last May 26.
Built in 1914 for commercial use, the Gotiaoco Building was the first building in Cebu to have an elevator. Seeing the historical value of the building and the significance of Chinese influences in Cebu, the foundation decided to restore the building, which started in June of last year. Read more

Palm Grass hotel honors Leon Kilat

TO commemorate this year’s anniversary of Philippine Independence, Palm Grass Hotel pays tribute to the revolutionary leader of the 1898 Tres de Abril uprising, Pantaleon Villegas, popularly known as “Leon Kilat,” through an art masterpiece.
Palm Grass, Cebu’s only heritage hotel, will celebrate the 119th Anniversary of Philippine Independence with the theme: “Kagawasan 1898: Kilat. Kulit. Kagawasan.” The highlight of the event is the unveiling of the Leon Kilat wooden sculpture on June 12, 2:30 to 5:30 p.m. at Kapihan ni Lumaya. Read more

SM Advantage, DHL tie up

SHOPPERS at the SM Supermalls can now enjoy exclusive perks and discounts on their courier needs with the latest partnership between SM Advantage and SM Supermalls, and DHL Express Philippines. By simply presenting the SM Advantage, SM Prestige, BDO Rewards, Global Pinoy and E-Plus cards, one could avail himself of a 10 percent discount on published rates from the leading global brand in the logistics industry. This is part of SM Supermalls’ Follow the Yellow Dot show-card privilege program for the existing 12 million SM loyalty cardholders that offers exclusive discounts and freebies from fashion to beauty, delicious dining, as well as exciting lifestyle offers.

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