GOOGLEGRAM – connecting shoppers and retailers online

Hunting for the perfect gift can take time, so Google is helping streamline the process for Philippine shoppers. Today, Google rolled out Shopping Ads in the Philippines — an image-based ads that help shoppers find the products they’re searching for and quickly connect with the merchants who sell those products. You’ll see them alongside your Google Search results.

So if you’re searching for lunch-boxes, shoes, or backpacks, you can find exactly the one you’re looking for — and easily connect with a retailer who sells it.

Retailers, reach people when they want to buy what you sell

Businesses can use Google Shopping campaigns to promote the products they’re selling, boost traffic to their website or local store, and find better qualified leads by putting product images, price, and business name in front of people searching on Google. Like search ads, merchants only pay when people click through to their website. Instead of targeting based on keywords, however, these ads are targeted based on the product data provided. Learn more here.

Whatever you’re looking for to buy, shopping ads can help you find it.(PR)






Filipinos do multiple online searches before purchase

Prices, reviews among most sought information in Google’s consumer report

Filipino consumers make an average of six to seven searches online while considering two to three brands before making a purchase. This is one of the key findings in the Path to Purchase report recently released by Google and Kantar TNS. Filipino shoppers research online for everything from baby care products to groceries, and also when making big decisions like applying for credit cards or loans.

The study said about 49% of the pre-purchase searches for baby care are about prices while 48% are about user reviews. Among grocery shoppers, 46% seek reviews while 45% compare prices.

Consumers applying for credit cards or loans do seven searches on average. Based on the findings, 49% of the searches are for the provider’s website, 48% are about promotions and rewards, and 48% are on the card’s availability and features.

Research on smartphone more convenient

Filipino consumers rely on their smartphones to do research anytime, wherever they are. Though desktop remains the most used device for online research, consumers research on their smartphones while performing other tasks. More than 50 % of grocery shoppers and baby care product buyers did smartphone searches while watching television. Sixty-one percent of consumers applying for credit cards or loans used smartphones while waiting.

Search is an opportunity for brand discovery

Though consumers tend to pick the product they intended to use, brands still have the opportunity to be discovered in online searches. Every search gives brands the opportunity to engage consumers and influence their choice. Four in 10 brand discoveries by baby care product buyers come from online sources and over a quarter of discoveries by grocery shoppers result from online research. Those applying for credit cards or personal loans make half of their discoveries from online sources.

Search drives consumers to action


Aside from guiding consumer choices, search also helps consumers act. Twenty-three percent of grocery buyers looked in-store for a brand after a search, while 36% of baby care product buyers compared choices and looked in stores for a brand. Thirty-seven percent of consumers applying for credit cards or loans compared choices and researched on providers after a search. 

Why videos matter

The report added that consumers perceive brands more positively after viewing online videos, particularly brand content. Among the different sources of online video, YouTube is the most widely used. Consumers, however, also watch videos posted on social media. The study also revealed that consumers used a search engine to look up the brand or product after watching their videos.

Filipino consumers still prefer to shop offline

Despite the popularity of smartphones and online research, 90% of grocery shoppers and baby care product buyers still prefer to shop offline. This is because of the need to physically interact with the products. Seventy-three percent of consumers applying for credit cards or loans sign up offline because they think this method is more reliable and comfortable.

Google Philippines marketing head Gabby Roxas said, “This study proves that Filipinos are now more aware of the power of search as they actively look up resources online to help them make purchasing decisions. We hope that brands will use the insights in the study to create more meaningful connections with their consumers in their online purchase journey.”(PR)

Cebuanos join Namaste Run 2017

MORE than a hundred participants started their Saturday early at The Terraces of Ayala Center Cebu to join Namaste Run last May 13, a free community workout organized by GoWell, Sun Life Financial’s wellness community. It was aimed at promoting a holistic wellness through a fit and active lifestyle, healthy eating and living a balanced life.
With the success of Namaste Run, Sun Life hopes to have more GoWell community workouts in Cebu. To join the GoWell Community, visit


Yoga instructor Bubbles Paraiso started the group with a warm-up yoga.
Bull Runner Jaymie Pizzaro led a two-kilometer run around the mall.
Post-run yoga session at The Terraces.



Rapunzel & Belle met Cebuano fans

SM City Cebu, Toy Kingdom, and Disney bring the “Dream Big, Princess” campaign to Cebu City on May 26 – 28 at the Northwing Atrium of SM City Cebu.

Disney has launched “Dream Big, Princess” in 2016, a global movement that inspires girls everywhere to dream, create and celebrate who they are with the role models they love- Disney Princesses. The three-year campaign highlights the aspirational qualities of each Disney Princess and seeks to connect them with today’s girl.

In SM City Cebu, Disney brought Rapunzel of the movie Tangled, and Belle of Beauty & the Beast to a meet & greet session with children and their family. Rapunzel came out first, followed by Belle which delighted the kids. The movie Beauty & the Beast held a very successful premiere showing in SM malls.

What people love about the Disney Princesses are their incredible stories and the qualities that help them achieve their dreams. This new campaign puts those great stories and qualities front and center and marries them with those of real-life young girls to inspire and encourage kids around the world to dream big.

Disney’s Dream Big, Princess also happened in SM North Edsa, The Block.

Grand B-day at Majestic

EVERYONE deserves a grand fete on his or her birthday to celebrate the gift of life. This is why Grand Majestic offers Grand Birthday Celebration, to give birthday celebrators a grand birthday party for free. Grand Majestic is the most successful eat-and-drink-all-you-can restaurant in Cebu at the Grand Convention Center on Archbishop Reyes Ave. With over 50 delectable food options to choose from packed with majestic ambiance and exceptional service with no service fee, the gastronomic lunch buffet is only P550 while dinner is at P650.

Mag TV Na at Furniture City

The Furniture City, Cebu’s biggest showroom with more than 25 varied manufacturers and design partners, is one of the sponsors of the MagTV Na! segment “Home Makeover.” In the segment, a lucky homeowner will get an interior makeover for free. MagTV Na! is a magazine show airing every Sunday on the ABS-CBN Regional Network Group. Hosts (back row, from left) Borgie Cabigas and OJ Cimafranca visited Furniture City to tape a segment. They were assisted by sales and marketing manager Niel Chan (back row, right).

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