Pureology Hydrate line
ONE of the fastest ways we can change our looks is by hair color. Ombre, a touch of blonde, a drastic brunette change, or a darkening of our original tresses gives instant makeovers.
All over the world, women and men continue to color their hair to enhance their looks, change their appearance, or simply to feel more beautiful. However, maintaining one’s color-treated hair can sometimes be a challenge.
First, normal shampoos often contain harsh chemicals called sulfates that can strip away color at every wash, leaving your hair color faded and dull. This means that sometimes in less than two months, we already need regrowth recoloring.
Second, environmental factors such as heat, pollution, and free radicals can further damage color-treated hair, leaving your hair dry and less radiant.
As such, it is recommended that color clients use products specifically designed for color-treated hair. Though there are many products in the market for color-treated hair, only one of these brands is 100% Sulfate-Free, 100% Vegan, and highly Committed to Sustaining the Environment.
Thus, I discovered Pureology line of hair care. I was taken by their company stand, which is, “At Pureology, it is our mission to provide you with the highest quality color care products that enhance radiance, dramatically improve hair condition, and respect the environment, while delivering longer lasting hair color guaranteed.”
Their highly concentrated ZeroSulfate(r) shampoos are formulated without common surfactants that can strip color. In their place, the chemists at Puerology used naturally derived coconut, corn, and sugar, to gently cleanse your hair while maximizing color retention.
Additionally, they have the exclusive AntiFadeComplex(r) includes essential anti-oxidants and full-spectrum UVA/UVB sunscreens to help protect your colour-treated hair from environmental stressors.
Pureology’s 100% Vegan Formulas are made with organic and botanical Plant Extracts that bring together nature and indulgence. Rich lathers, decadent textures, and with their signature fragrances offer the ultimate everyday indulgence.
Moreover, the vegan Dual Benefit Formulas provide custom care for every hair type, from volume to repair to smoothness and more.
Committed to Sustainability
Pureology is a brand that preserves what matters. While promising longer lasting hair color, they also promise to help preserve the environment. Together with Green Cross International, they aim to conserve water all over the world and protect our depleting natural resources. We do this not only through consumer education, but also through our new and revolutionary manufacturing process that features Zero Waste Packaging, Recyclable Materials and Less Water at every single step.
Our new shampoo and conditioner bottles feature a number of revolutionary changes that help preserve our depleting resources and converse water all over the world.
Our new Zero Waste Packaging ensures that not a drop of shampoo or conditioner is wasted. Our unique invertible bottles maximize product usage in a way never before. This is a crucial step in reducing production and minimizing manufacturing impact on the environment.
Our new bottles are also 100% Recyclable and made of 50% Post-Consumer Recycled Materials. Their bottles are really cool. When you are more than halfway through your shampoo use, invert the bottle and you can make full use of the contents. Every single drop counts!
In the company’s effort to conserve water, the new shampoo and conditioner bottles are also manufactured using Less Water at every step. They say, “Our shampoo packaging and conditioner packaging uses 39% less water and 34% less water during manufacturing, respectively.”
They are well aware that every person has different hair care needs. So to provide customized hair care for their clients, they have come up with four hair care systems. These are the Essential Repair, Super Smooth (mostly for straight hair), Hydrate, Pure Volume.
According to the hair expert, my crown of hair which has undergone coloring and digiperm would benefit from the Hydrate range.
The Hydrate range is specifically designed for dry, color-treated hair. So if you have course, dry hair that requires superior hydration along with extraordinary color-protection just like I do, then the Hydrate products are perfect for you.
Hydrate features all of the unique benefits that Pureology has to offer, plus a few specialized additions. Natural ingredients like Jojoba and Green Tea extracts intensely hydrate hair, while Multi-Weight Proteins and Conditioning Plant Extracts further nourish your hair.
With this one-of-a-kind formulation, Hydrate delivers a truly customized hair care experience just for you.
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