In my first Blog Chronicles post, I made a brief introduction to the world of blogging, and promised to write more about its intricacies and the different concepts that motivate people to blog.
And so I’m back! Here I am to impart some more of the little I know of this vast blogosphere.
Let’s talk about one of the W’s: the why. Why blog? What would motivate an individual to blog? What would motivate an entrepreneur or businessman to blog ? What would motivate a corporation to blog?
It all boils down to having an online presence. And the great thing about blogging is that not only can you have an online presence, you have a very relevant (read: search-engine friendly) online presence.
Let me share a very heartwarming and interesting experience I’ve had in the past few weeks. Checking with my blog stats (which has come to be quite a hobby of mine lately), I’ve come across interesting referrals from the search engines. There were keywords I wouldn’t expect my blog to be in high ranking, such as “Filipino economist,” “Gloriagate,” and the like. And guess what! Chances are, if you Google up these terms, the J Spot would likely to be either in number one or two spot.
I don’t mean to brag, but I guess that’s the way it is with the Internet. I can almost sense my U.P. classmates who are now likely to have doctorates in Economics cringing in dismay.
Definitely, I’m not the foremost Filipino economist. And my site is not likely to be the definitive source of information on “Gloriagate.” But Google says so. And everyone trusts Google (after all, Google already does hold so vast an information base, and their informal corporate motto is “don’t be evil”).
It’s as simple as my putting up an online profile that states I’m an economist, and writing some posts about the Gloriagate scandal (with much reference/links to those more in the know).
So what does this mean for bloggers, individual, business or corporate alike? It means when you put out content into the blogosphere, your stuff gets picked up by the webcrawlers that eventually recognize and classify the content and context of your site. And the next time a searcher looks for something that has some semblance to some of your writings–BAM! –Google leads him/her to your site. This would sure help in letting people know about you and your opinions, or if you blog about your company, your products and services–basically your very existence.
And that’s definitely better than having a static page and waiting for people to stumble into browsing your site.
And definitely better than email-spamming like there was no tomorrow (who needs body part enlargements anyway?).
Blogs are a pull-type of communication mechanism, I would usually tell my friends in Marketing. You build it–you build it well–and they will come. Oh, they will come. And you can be sure that when they do, they are likely to be interested in what you have to offer because the context of your stuff is most likely what they’ve come-a-looking for in the first place.
So what are you waiting for? Let the world know about you. Write as much as you can. Write as well as you can. For all you know, you might be the next most popular Filipino economist.