Alegre, a jewel in Sogod’s midst

Lush greens, fine sand, clear blue waters, comfortable cabanas, and an amiable staff make Alegre Beach Resort in the Cebu town of Sogod the ultimate private getaway.

Imagine your own private spa where and when you like it, in the comfort of a cabana or at the beach where the sound of the surf and the chirping of the birds among the trees take you to another plane of relaxation.

Swimming in the resort’s shallows, where different varieties of fish congregate, is another adventure in itself.

If you get tired of all that sand and sea, there is always the alternative refreshing dip in any of the resort’s pools–one for adults and two for kids.

For your dining pleasure, the resort offers meals at the Pavilion Restaurant and Bar, which is built on a perch that overlooks the sea.

The Pavilion is capable of accommodating more than a hundred persons and serves a wide selection of contemporary Filipino and international cuisine.

Want to eat al-fresco? Alegre offers barbecues and other specials plus live music at The Cliff Seafood BBQ and Bar located right on the beachfront.

Alegre offers not just sun and spa but a host of other activities for visitors as well: its unique landscape of cliffs and beach is ideal for biking and trekking; its game room is perfect for table tennis, darts, billiards, and mahjong; it has karaoke; and hosts a mini-library for bookworms.

Aquasports activities like snorkeling, kayaking, banana boat ride, jet-skiing, boating, fishing, cruising, and bird-watching are also available upon request.

At night, rest in any of the resort’s 19 luxurious cabanas built along the resort’s cliffy landscape. Each cabana has two spacious rooms that come with warm wood furniture and large bathrooms.

Many of the cabanas overlook the sea, allowing guests private enjoyment of the sea breeze.

How to get there

Alegre is approximately an hour and a half drive from Cebu City. It is located in the seaside village of Calumboyan. The resort says in its website that “transfers can be arranged and are free of charge.”

The town of Sogod, where Alegre is located, can also be reached by bus that ply the northern route at the North Bus Terminal in Mandaue City. The trip would take more than two hours, what with stops on the way.

First Panagsogod Festival

Sogod’s first Panagsogod Festival, aptly carrying the slogan “Ang Sinugdanan (The beginning),” will culminate tomorrow with street dancing and a fiesta banquet at the Municipal Hall.

Vice Mayor Lissa Marie Durano said the festival is among a series of activities aimed at showcasing the town’s rich cultural heritage and potential as a tourist destination.

(Watch video of mayor inviting visitors to Sogod)

The Panagsogod Festival’s culminating activities are timed with the feast of town patron St. James the Apostle.

A shower of events, held since July 1 and which included a mass church wedding, talent showdown, agro-fair, special dinner affair at popular beach resort Alegre, had preceded tomorrow’s celebration highlights.

Durano said several contingents will be joining the street dancing activity that will be held tomorrow during the town fiesta.

The town of Sogod considers the Panagsod Festival as an opportune time for a renewal of unity, cooperation, and prosperity.

Accommodations in Sogod

Price (in pesos)
Contact Details
Alegre Beach Resort Deluxe room P15,900 Tel. #: (063) 32-2549800; 2549811; 2556388
Calumboyan, Sogod Deluxe oceanview room P17,400 Fax: (063) 32-2549833
Cebu, Philippines Deluxe oceanview with garden P18,900 Website:
  *Extra person P2,000 Email:
  *Peak season surcharge P2,400  
  Amenities: *Rates are inclusive of 10% service charge and applicable gov’t tax.  
  Satellite TV and in house movie channels *No charge for up to 2 children below age of 12 provided that they share the room with their parents.  
  Aircon units and ceiling fans *Baby cots provided free of charge upon prior request.  
  Mini bar with refrigerator *Rates are subject to change w/o prior notice  
  Safety deposit box Credit cards accepted:  
  Coffee and tea making facility American Express  
  Hairdryer RCBC  
  Toilet, shower and bath tub Unicard  
  CD player Mastarcard  
  Loofah BPI Express  
  Facilities: Diners  
  3 private coves with a white sand beach VISA  
  Gazebo for private functions and romantic dinners Bankard  
  47-meter swimming pool; 2 children’s pool JCB  
  scuba diving, snorkeling, fish feeding, and reef walking PNB  
  water sports (jet ski, wave runner, wave raider, banana boat, kayak); island hopping; cruising    
  Game room with billiards, ping-pong, darts, mahjong, board games, mini library    
  Mountain bikes    
  Flood-lit tennis court, one-hole puting green    
  Gift shop    
  Business center    
  Massage on the beach    
  The Alegre Spa    
  Pavilion Restaurant and Bar (Opening hours: 7 a.m. – 11 p.m.)    
  The Cliff Seafood BBQ and Bar (Opening hours: 10 a.m. – 10 p.m.)    
  Room service: 6 a.m. – 11 p.m.    
  Special Events:    
  Barrio Fiesta Extravaganza    
  Luau Party    
  Fisherman’s Fair    
  Mongolian Grill and Italian    
Tabunok Garden View Resort Bar and Restaurant 2 bedroom villa Rates and conditions may apply Tel. #: (032) 516-6700; 416-2174
Sogod, Cebu, Phils. *toilet and bath   Fax: (032) 346-0521
  *functional kitchen   Email:
  Lush garden    
  Restaurant bar    
  Videoke room    
  Lagoon shaped pool    

Sogod highlights beginnings

Sogod is Visayan term for “start”, and locals said the town is so named because it is a place of beginnings.

It is in Sogod that fine white sand stretching farther north begins, ending the string of dark sand beaches in preceding municipalities.

This meeting in contrast of white and dark can be seen only during low tide, at a spot where a sign marks a cave that once served as hiding place of Japanese soldiers during the war.

In this same area are markings resembling hoofs that religious Sogoranons believe were made by the horse of St. James The Apostle, the town’s patron saint, as he makes his way on horseback to the Sogod church through the cave.

Another possible reason for the name “Sogod”, residents say, is because the shift to Catholicism in the north during the Spanish period started in the town.

It’s not therefore surprising that Sogod celebrates beginnings through the “Panagsogod Festival” – which will have its culminating activities on Friday.

Vice Mayor Liza Marie Durano, who is acting mayor, said she sees the potential of the town to become a destination and invites tourists – both local and foreign – to visit and sample the many things that the town has to offer.

About Sogod

Sogod, approximately 60 kilometers from central Cebu City, shares boundaries with Borbon on the north, Catmon on the south, Tuburan and Tabuelan on the west, and Camotes Sea on the east.

It has 18 barangays with a total land area of 12,413.35 hectares, a large part of which is made up mostly of broad alluvial plain (75.85%) while the remaining portions are mountains (25.15%).

The town recorded an annual income of P34 million in 2007, and it had a population of 30,308 or 5,000 households as of the 2005 census.

Unpublished written accounts say Sogod existed as a civil government in 1764 under the authority of the Spanish provincial government known as “Tribunal de Mestizos.”

It was headed by a teniente in the person of Juan Daligdig.

In 1903, Sogod was merged with the town of Catmon but an act of the defunct Philippine Assembly separated them again on January 1, 1921.


A landmark destination in the town is the popular Alegre Beach Resort, with its premium on privacy, breathtaking view of the sea, fine sand, cool waters, cabanas taking inspiration from Spanish and Filipino architecture, and lush greens.

Other beach resorts are Calumboyan Public Beach, Tabunok Garden View Resort, and Northsky Beach Resort in Barangay Bawo.

Aside from white sand beaches, Sogod also a number of caves, springs, falls, and rivers.

A spring in the village of Bagatayam supplies water to the town through the Sogod Waterworks System. The spring has attracted tourists because its water has been reputed to have healing powers. A grotto of the Virgin Mary has been constructed in the place.

The St. James the Apostle Parish Church, built in 1842, is 170 years old and is a town cultural destination. Sogod also has a host of old school buildings, houses, and other structures.

At Sogod Central School in Bagatayam are astronomical platforms that served as the International Astronomical Observatory Post of the 1929 total solar eclipse. The town was then the center of the eclipse.

In Nahus-an Hills, 70 percent of farmers produce “kabog” or millet, a kind of cereal under the corn variety. The product is made in the famous Sogod delicacy “budbud kabog.”